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BlueClaws roll out alternate identity nodding to bowling lanes and breakfast meat
Jersey Shore unveiled an alternate identity in February that leans into Shore culture—blending bowling‑lane flair with the area’s favorite breakfast meat in a lively cap-and-jersey package [1].The BlueClaws are the High‑A affiliate of the Philadelphia Phillies and rebranded from Lakewood to “Jersey Shore” after the 2020 season, playing at ShoreTown Ballpark in Lakewood [2].