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How Beloit’s Sky Carp identity took flight: fan vote and Brandiose design rooted in the river
After a citywide naming push that drew more than 1,000 submissions, the finalists went to a fan vote—and Sky Carp won out. [1]The identity, built with Brandiose, pulls from the Rock River and Beloit’s blue‑collar grit, with a visual system meant to mirror the area’s revitalization. [1]The look has been on the field throughout the 2022 High‑A slate, popping on mid‑summer highlight reels from ABC Supply Stadium. [2]